Maybe it’s an extreme example, but the underlying intent can certainly be discrimination. Many makeup companies have been roasted in the past years for not having a wide enough shade range for black people. Statistically speaking, why wouldn’t they do this? Black people is a small enough market to ignore entirely (and they’re also poorer), and makeup shades are incredibly hard to formulate to match different skin tones where even just with white people it’s hard to nail down the exact shade of your skin. But it’s discriminatory at its core.
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