Did I find the right thread for this?
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I think so, although I disagree that the person beep’d up their one job.
It’s why I hit delete when I started to ask.
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key is the bonus size
That’s a good candidate for:
Is the marketing dept just trying to be clever? “Our sandwiches are so good that you’ll want to eat the wrapper! [yuk yuk yuk yuk] Hey! Let’s put a warning on our wrappers to not eat the wrapper. The internet will eat this up!!! LITERALLY!” “Um, Bob? That’s literally not what ‘literally’ means.”
I don’t know, looks like the wrapper might be a good source of fiber. 
I don’t believe they are allowed to call it bread in Ireland, I think they have to call it a loaf or something like that.
Fiber, yes. Dietary fiber? Prolly not