Ok, I got nothing then. 
Maybe algorithms treat videos more favorably?
Maybe it’s posted from Tik tok or something?
(I am completely ignorant about tik tok)
I’d guess that the motion attracts the eye and gets more clicks. It’s like how TikTok will caption voiceovers
one
word
at
a
time
like
this
to get you to look at it and engage more.
I am getting a 
ton of sponsored ads from various life insurers now that I am in the middle of my own app. And I am not a 30 year old female nonsmoker, so your rock bottom premium quotes are not gonna sucker me in!!! 
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Quite a few years ago one of those American insurance companies advertised heavily for $500K of life insurance for like $19/month. They connected with me to deal with their canadian callers (I guess some of the ads dribbled across the border). Way too many callers po’ed that they were 70yo and wanted their 500k for $20. I got sick of the calls and ceased the relationship.
One thing I have to figure out, I keep getting facebook ads for my exact age and gender. Like, if you’re a X year old man, you can get life insurance now!. I gotta figure out how to target ads to someone’s specific age, Iwasn’t aware we could filter like that.
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You mean advertising on Facebook, targeting people?
I’m no expert but my friend is a marketing specialist. She said for just $5 she could get several thousand impressions for “People interested in Town X as well as Art, Drama, Theater between the ages of 18 and 55” for an ad to audition for a show.
It seemed pretty simple to select demographics and interests.
Also, FYI the company that you’re dealing with I think, has what’s known as a partial conversion with reset option.
Basically, during the initial term, you can convert your existing coverage from straight term, to 1:3 ratio of permanent to term, at your attained age.
Towards the end of your term, it can be a really good way to get a new term policy, with the tradeoff that you have to purchase a portion of the new policy as permanent. All done with no medical, just a signature or two. Boom, brand new term policy for 10-20 years, with a base of permanent.
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Yes, I’m aware of that. What I wasn’t aware of was you could say ‘show this to males exact age 43’. Because that’s what my ads in my feed look like. "If you’re a male age 43, click here and buy my crap!'.
I suppose if the consumer visited our website and I captured their age on my website, I could target them on facebook with ads by creating ad groups for ages 40,41,42…but I don’t think I’ve ever given my age to the company that’s serving these ads.
This is a job form my marketing person when they get back tomorrow.
My ads actually are including my quoted age!!! Is age last birthday a common quoting convention?
Oh yeah. Again I don’t know the details of purchasing but dynamic marketing like that happens all the time.
T-shirt companies and similar interchangeable gear are notorious for this. That’s how you get shit ads for bumper stickers that say “Honk if you love nuclear engineers” and think “How the f*ck do enough of these sell to advertise it?”
They don’t. They advertise Photoshop and make it on demand. At some point you clicked onto an interest page for nuclear engineering.
Your ads are just filling in for X.
In Canada I think everyone except Wawanesa…and maybe Sun Life use actual age. Everyone else pretty sure uses nearest age. Certainly all the name brand companies use age nearest.
I think Facebook likely tracks DOB, and if that’s available to the advertiser then this can be made to work. But I don’t know if that’s the case.
One thing with term in Canada, if the company has the exchange option available, and you’re seeking a term 20, you can save a bit of money upfront. Take a term 10 at age say 41 nearest. Then after the policy has been in force for a year, exchange to a term 20 at age 42. You’ve now got a 21 year term, with about 50% savings in the first year, at the cost of minimal increases in later years.
It’s called retargetting. And it’s a huge part of advertising. It’s particularly relevant in life insurance, since people look into this all the time then don’t do anything for months. So the actual point of buying is often 90 days out. Advertise now, bring them in, and you get a bunch of non-buyers. Hit those non-buyers with ads 90 days from now, and all of a sudden you’re making sales.
We’re building out an internal client/lead admin system right now and this retargetting stuff is absolutely something we’re implementing and automating.
100 people come in and 10 people buy.
advertise to the other 90 people in 90 days, and make another 2 sales from those 90. You just bumped sales by 20%. It’s that kind of huge.
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Sponsored ad from an insurance guy on the advantages of buying life insurance while young: I can’t tell if the spokeskid is real or AI. 
On rewatching, I am going with AI. 
Sponsored ad from a place that sells 'shrooms. They even have same day delivery..
Sponsored ad from a place that sells Christmas fruitcake. 
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…and I have no idea what’s up with that blue dot.
Tomorrow we roll out Facebook advertising!
I think we’ve got some pretty decent ads too.
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MIL is on a new MAGA outrage thing on Facebook. She’s recently been on a kick about voting for “no property tax”, which is an initiative funded by an outside group from the opposite side of the country.
Now she’s on about cricket flour being put into foods. Which, if she just didn’t like cricket flour, whatever. But she’s certain that the Democrats are going to convert society to only eating bugs and plants and that meat will be rationed or banned. Going on about how she’s glad her husband hunts so even when the Democrats ban meat they’ll be able to eat.