FTR, my criteria for commercials are as follows (in order of importance):
- Highlights the product’s value (why should I buy this product).
- Makes me laugh or makes me think more about the product (or what’s being sold)
- No irrelevant material distracting from the product
I tuned out the second T-Mobile commercial because I really didn’t like the first one. The “sad story” of “doing it for the phones” just turned me off and didn’t really care about anything else they put together. Scored very low on my #1 and #3 criterias.
Agree that the Caesar commercial was hilarious. I think it was my #2 favorite commercial.
Agree; but I gave the commercial some high marks on Criteria #1 and decent marks on #2 for actually having an ad that could highlight their product appropriately. But quite a bit that was distracting (long build up to the actual product). This was my #4.
Agree. High marks on #1 and #2 criteria. But the humor could be distracting from the remembering the product, so lower scores on criteria #3.
This was my #3 commercial overall.
My #1 commercial–and surprised that no one mentioned it (or did I scroll too fast past it?)–is the Jim Carrey “Cable Guy” for Verizon Home Internet. IMO, fired on all cylinders.
HONORABLE MENTION: I liked the avocado commercial. They’ve done a great job each year with their one shot at advertising in the US.