SOA Rebrand

Professional Actuarial Topics Actuarial Politics
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Think the SOA is too stiff? Too transactional? Too bent on taking over the CAS and world domination? Well have we got the thing for you, an SOA rebrand! Now through organizational and cultural transformation, the SOA has a new logo, cares more about the math than the exams, and just is a friendly mentor that is, in their own evaluation, “human” and “trustworthy.”

Any thoughts on the new SOA rebrand? They mention “harnessing the power of AI,” and I’m trying to decide how much of the rebrand page sounds AI generated :zany_face:

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I would like to buy a subscription to your newsletter.

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Rebranding is for rebrand -ers.

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Not SOAkers?

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It was AI-generated at a human’s command . . . so the AI knows its proper place!

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I mean, it’s kind of a nothingburger. A solution in search of a problem, like “how can we justify a 30-person marketing team?”. I was initially thinking it was an April Fool’s joke that got mailed a day early, then realized they were serious.

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Did they change the color to purple?

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no, just a different shade of blue. Less blue-grey, more royal blue.

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DUKE SUCKS

(sorry, it’s a reflex)

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The current logo was adopted after I entered the actuarial world and I’m not old enough for it to be replaced.

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