We bought Purple Pillows like three weeks ago, as I also have bad luck with pillows. It took some getting used to as a back sleeper, but with more use it broke in more and feels pretty good now. It feels even better in a side position.
Not sure I’d get it again as a back sleeper, but something to go try out in a mattress store if you’re a side sleeper. (If you go with it buy it from the Purple Pillow website rather than the mattress store though, as they’re returnable if you buy it right from the purple people but not necessarily if you buy it at a retail store.)
There was this coconut one at the store when I tried some pillows. It felt really good, but we were worried that for the price it would just go hard and flat like most other pillows.
That guy’s political views put aside … his pillows suck. I tried a similar one from another brand one time. That chopped foam shit was one of the worst pillows I ever got.