Sometimes an article will have a blockquote of something that then shortly appears again, verbatim, in the article. I’m like dude wtf I already heard you the first time, stop wasting my time. I thought media companies were supposed to attract readers, not repel them.
Sometimes an article will have a blockquote of something that then shortly appears again, verbatim, in the article. I’m like dude wtf I already heard you the first time, stop wasting my time. I thought media companies were supposed to attract readers, not repel them.
This is what I assume as well. It’s like a little preview of what you will get from reading the whole thing. They know people are too lazy to read to the end, so they get the main point out there right away.
remember, the average reader is much dumber than you. so they need things said multiple times in different ways to understand.
that, and there are different protocols for web searchers that look for things like “quotes” and index them differently from the general text that’s not in quotes. If it’s a phrase that the author or publisher wants to be used as a hit in search, they’ll put it in a quote-box or call-out box or “H#” header and then repeat the very same thing a sentence or two later. In other words, it’s not you, it’s the algorithm.
But it is verbatim, not stated in another way. They take a quote from the article and quote it in a box.
Personally, I think it is to get more of their article read. Many people scan articles but since the box is in a larger font, they will, even scanning, get the entirety of what is in the box, while only getting most of the rest and often don’t notice that the box was a direct quote from the article.