Look, we don’t want it to be -too- cool.
There are loads of people out there who have the math/computing skills to compete against the rest of us. Even if we didn’t have 10+ exams people needed to get through (while getting paid pretty well in a job, and not acquiring debt while getting the credential, unlike grad/biz/medical/law school), most people don’t want to deal with regulations, tax, persnickety computer systems, etc.
When I taught the writing course for ActSci majors at UConn, I told them about all sorts of insurance things, and some said “This is kind of depressing.” Well, yes, we talk about major natural disasters, deaths, disability, fires, etc. It’s about loss.
I enjoy thinking about mortality trends, but first, that’s not too popular for most people, and second, even life actuaries are sitting there yelling at PowerPoint.
It can’t all be glamor.
But the bottomline that we should (and historically have) emphasize – the reason we’re in this profession: