I also read that for Betamax, Sony wouldn’t license to other companies? Does that mean only they could sell Betamax players? That would seem like an extremely foolish decision to me but maybe that’s in hindsight.
Pretty sure this is true. Yes, they made a number of blunders after being first out of the gate, getting 100% market share with early adopters, and having superior video and audio quality. They did also stumble with only having a 1 hour format early. By the time they released longer formats, VCR’s had eaten much of the market share.
Who is the market for the Concorde? I mean, it’s all about trying to sell their planes to different airlines, I guess. But it wasn’t the advertising. It was mainly “can only fly between these six airports” that dragged down the Concorde market. Maybe make them a little quieter and less expensive to operate (there wasn’t THAT much market to fly a few hours shorter).
OK, Tucker 48.
Another superior product, not necessarily a victim of poor advertising, though. Needed more cash flow to get through the first hump, as is the case of most auto start-ups. (Bricklin, deLorean, Lordstown, etc.)
What CS needs to realize is that in any case he’s looking for, some other company starts better-marketing something similar (probably not “inferior”), and the first product just withers away. I’ll try to think of some.
Or I’ll just Google.
From Time Mag (ten biggest product flops), I see the “Arch Deluxe” from McD’s. Some really shitty advertising, where kids are shown not liking it, but not adults instead loving it. looks like a pretty good burger, superior in many ways to the shitty McD burgers they sell.
The Apple Newton MessagePad from 1993.
Clairol Touch of Yogurt Shampoo. While yogurt might be good for hair (making it a superior product), people didn’t want to put yogurt in their hair (making it a poor marketing strategy).
From Harvard Business Review, which looked at 70 products that failed and the few general reasons why, here’s a couple of seemingly superior products with shitty advertising strategies:
Note: limited number of stories for free at that site.