I am not sure I agree there.
Thats not our job. Our job is to make sure the entire insurance company stays solvent. Its quite an important one.
Not sure how you connect poor marketing behavior by insurance companies to Actuaries. That sounds like a bit of a stretch to me.
The dog dug THREE holes in the backyard!
Despite my better judgment I bought a few bananas. Preparing for a resurgence of fruit flies.
Nooooo!
It only reinforces that bananas are no good.
I had a few fruit flies come out of my composting bin. Dirty little ******erz, amirite ???
I put out a fresh trap and two are on the rim already.
I know you wanted more, but I got distracted 
If you drive a Toyota you can listen to and absorb a long audio book in 15 minutes while running errands
when the toilet auto flush activates!! 
Drape TP over the sensor.
Next time I’m at the auto flush toilet, my thoughts will turn to you. 
Pumpkin spice taco seasoning
Wut? 
I didn’t have any premade taco seasoning so I was going through the spices to make my own…wife has some pumpkin spice in there and I was immediately annoyed by the thought.
https://www.youtube.com/watch?v=DeQqe0oj5Ls
https://www.youtube.com/watch?v=MkftR7Ihlko
https://www.youtube.com/watch?v=5tMzz8pprP0
Just to return to this as Google is getting sued in an antitrust case right now in the US, which they are very likely to lose (similar to Microsoft in the 1990s).
57% of Google’s revenue comes from search ads.
Thats no “value-add”. That is rent-seeking behavior that is clearly distorting the market.
You’re making a point here, but I don’t think it’s the one you intended.
Google controls 90-95% of the global search market.
57% of their revenues come from search ads.
When you say search optimisation delivers what people want to “see” that is not strictly true.
It delivers what maximises Google’s bottom line.
These are not the same things.
And thats my main gripe with this issue. There are rent-seeking nudges by a monopoly (Google) that create the current search landscape.
Piggy-backing off this system is problematic, and if that is an entities main source of income, I would be concerned (because its very much at risk if Google loses this antitrust case)
What counts as a monopoly? I use Duckduckgo and it seems fine. It’s very simple to setup.
According to this website, Google has 83.49% of desktop search engines -
https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
Edit: Ok I see your 90-95% from the Guardian article (not sure if I believe it because Guardian sometimes gets things wrong. Even so, I still read it frequently).