ETA: Holy fuck? caviar and lobsters or something?
What other benefits? Transportation to and from stadium? Hotel accommodations at ATL’s fanciest hotel?
I’m guessing they think that businesspeople are businessing.
I’m hoping the regular FIFA lottery process includes a venue option. I would like to see every match in my city if possible, but I won’t pay a fortune for curated stadium food, premium mocktails, and a dedicated representative.
Don’t know how I missed that. Early morning fog brain?
I have given up trying to find Canadian hospitality packages. I will assume the pricing will be similar to the US ones so they will be outside my budget anyway.
“They are much more than just tickets, there are elevated experiences, immersive ways for fans to take in the experiences and take in a tournament,” Falken said. “We are preparing curated culinary offerings, local flavors, highlighting traditions of the host cities and embracing the vibrant experience of the World Cup.”
Alicia Falken is general manager of OnLocation’s World Cup ’26 business.
OnLocation seems to have achieved a huge market share on providing hospitality for premier sporting events at ridiculous prices. They’ve got exclusives with WC, the Superbowl, the Olympics, and many more.
I think you may be like me in that I just want to watch the soccer matches and soak in the atmosphere. I don’t care about the other stuff they are selling.
It is like the Olympics which Atlanta, LA and Vancouver have all hosted. The competition is fun to watch but the mingling with all the visitors from around the world makes it extra special. You don’t need a hospitality package to enjoy it!
I was a bit “bah humbug” when the Olympics were coming to Atlanta, but it was indeed a fantastic experience. I did not pay big bucks for the premium events (gymnastics and men’s BB were crazy expensive), but did get to go to a bunch of events. The biggest one I went to was probably the USWNT vs Norway soccer semifinal, which the US won with a golden goal in extra time.
I was also close to the Centennial Park bombing I was just getting off the ferris wheel adjacent to the park when the bomb went off.
At this point, I’m hoping for half-full stadiums for the Club World Cup as fans give FIFA a collective “fuck you” for trying to extort every last penny out of the piggy bank, which then translates over to the World Cup when FIFA thinks “yeah, that’s a one-off, everyone’s really just saving their money up for the big show, we’ll increase prices accordingly.”
“According to the official bid book, the cheapest ticket could cost roughly $323 while the most expensive ticket for a skybox or business suite could run $4,307.”
My guess is that the range will be bigger. Upper deck tickets in huge venues for less desirable opponents in group stage matches should be cheaper, and we’ll see suite tickets run over that for knockout stages and beyond. Just a guess.
"The World Cup ticketing process typically unfolds in four stages. It begins with a randomized lottery phase, where fans apply for tickets and are selected at random. The second phase follows a first-come, first-served format, launched after the 48 teams have been drawn into groups.
A second lottery phase comes next, mirroring the first. Finally, the process concludes with another first-come, first-served window for any remaining tickets."
Both quotes above from here:
For the last 2 WC, Phase 1 ticket sales happened about 9 months before WC. Phase 2 was 6-7 months before WC. There was also an additional period where any unsold tickets from prior phases were sold on a first come basis.
FWIW I would not consider buying tickets at third party sites at all. FIFA only allows you to resell through them if you can’t use your tickets, so buying from any other sources I think you are at risk of losing your money.
I think they still reserved tickets for locals at reasonable prices back then.
I went to the Rio Olympics in 2016 with my wife and she was able to get quite a few tickets through their local lottery. Prices were very reasonable. We had a great time watching Rugby 7s, Gymnastics, and some soccer and basketball.
Those US 2026 WC prices do seem way off kilter. I suspect that a lot of stadiums in the US will not be full at those prices.
All of the Olympics tickets we purchased were reasonably priced, but we also deliberately avoided the big ticket items. Because 1996 was the first year of women’s Olympic soccer, it didn’t have the demand that it does now in the US. IIRC the semifinal wasn’t sold out, but it was in a giant college football stadium. I think the final might have been sold out.
Probably smarter to have the 2026 FIFA Congress in Vancouver than in an American city given some of the countries who will be sending representatives. It is however a bit of a slap in the face to the USA.