Will you go back to the office?

It’s coming. The biggest revolution in workflow since the PC.

I let go my marketing person about a year ago, didn’t have the ongoing work. Now i’ve got a bunch of marketing work I need done, and I don’t need to hire a marketing person.

  • I built an entire website, with text, and graphics in a short afternoon. With verbage and calls to action that would’ve taken me weeks of revisions to accomplish.
  • Hopefully today I’m doing two whitepapers. Would take me many days and again, many revisions, to get what I figure will take me an hour.
  • I need to build out a marketing plan. I’ve already decided the basics, but there’s a lot to flesh out. Again, it’ll be like a 20 minute session on chatgpt and I’ll have a full marketing plan to implement.

That’s weeks and weeks of work for a marketing person with all that expense. And if I went full tilt on chatgpt, maybe a day to get all of that done?

Other examples; in Canada they have parameds call to do health interview questions. It’s almost trivial to have this workflow instead:

  • app gets submitted to system, 24/7
  • immediately triggers a text to the proposed insured with a phone number to call ‘now’ and do the health questionnaire.
  • they call, maybe even saturday night at 11pm.
  • Ai takes them through the medical questionnaire, including followup questions.
  • Transcribes the questionniare, attachs it to the client record.
  • next morning the underwriter rolls in and they have a new application to underwrite and the medical history questionnaire is already attached.
    This would take days off the time to issue - which results in increased sales. And it’s waaaaay cheaper than having a paremed person do it. And it’s more consistent than a paramed. And more convenient for the consumer.

That’s less a big deal in the US I think, I think they can get a lot of info through automated methods (pharmacy, doctors records, etc) but that stuff is not available except through written requests in Canada, so the health history questionnaire is still the basis. First company to do this is going to revolutionize things.

Nevermind the slew of simplified issue/underwriting products that I’m sure are in hot development right now using Ai to underwrite.

What I wonder is, once we’ve automated away 50% of entry-level knowledge jobs…

Whence come the experts?

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Oh, and I got on this because a while ago my friend and business mentor texted me that my website was the shiet. I sat in my truck in the Canadian Tire parking lot on a Sunday afternoon for a half hour while he went back and forth with ChatGPT and rebuilt my website for me. It took me a few weeks to implement, but the increase in sales was immediate and substantial.

And it KNOWS marketing stuff, like calls to action and EAT and authority and whitepapers.

Those entry level jobs will change. They will require AI knowledge going forwards.

We are seeing this happen in Finance.

The main issue is that there will be a smaller number of those jobs as companies will run leaner.

Why did that interview require a paramed, and not just some minimum wage worker from any English-speaking location?

It may not be an actual paramed, but they typically use some folks with some amount of medical knowledge - so they can ask followup questions.
The folks i’ve seen are often nurses doing side-gigs for the tele company.

Do you always wonder in Olde Englishe?

Hie thee to a winery…

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